We act in the best digital interests of our clients at all times. No "gold packages," no cookie-cutter playbooks — just performance-driven digital marketing and B2B lead generation engineered to fill your pipeline with qualified leads.
A national MVA advertiser needed qualified leads at a hard quality bar. We drove effective CPA to $1,750.
TesseraLabs needed to own SAP Sapphire against the giants. We delivered 10.6M impressions and ranked #2 in search.
Smith Direct Care needed lower patient-acquisition costs. We cut CPA 44% to $17.90.
An affiliate launch needed cold reach without burning domains. We hit a 52% open rate from the first batch.
Direct Pay Designs needed ESOP employers at scale. We cleared a 35% open rate across 100K sends.
Black Swan Strategic Consulting was founded in 2016 on a simple promise: deliver world-class custom solutions and act only in the best interests of our clients. We watched an industry reward packages over partnership and billing over outcomes, so we chose a different path.
Today that path runs across seven disciplines, from motor vehicle accident and Medicare lead generation to affiliate and email marketing, a dedicated data-as-a-service warehouse, bespoke enterprise IT, and fractional FP&A. We connect the full funnel, from traffic to automation to conversion, so every dollar answers to a real outcome rather than a vanity metric.
Our work is built on evidence, not promises. We deduped a national MVA funnel to its true numbers and drove effective cost per acquisition to $1,750, cut a healthcare client's acquisition cost by 44%, and reached over a million people at SAP Sapphire for a fraction of the usual spend. You can see the receipts in our case studies, and the way we work in why choose us.
We're a strategic consulting firm that generates qualified, compliant leads through performance-driven digital marketing — with deep specialization across high-intent verticals, plus the email, data infrastructure, and bespoke enterprise IT to power it all.
High-intent lead generation for the motor vehicle accident space. We connect legal and claims providers with qualified MVA claimants through compliant, performance-driven digital marketing.
Full-funnel affiliate and partner marketing that scales. We build, manage, and optimize affiliate programs that drive quality traffic and measurable conversions — not empty clicks.
Compliant Medicare lead generation for carriers, FMOs, and agencies. We reach eligible beneficiaries with targeted digital campaigns — during AEP and year-round — and deliver quality-scored, ready-to-work leads.
A dedicated, secure data warehouse built to serve your entire data need. We centralize, clean, and structure your data — then deliver it query-ready through pipelines, APIs, and exports, so every team works from one source of truth.
Lifecycle and campaign email marketing that nurtures and converts — from list strategy and segmentation to automation, deliverability, and design that gets opened and clicked.
Custom-built software and enterprise IT — from internal tools and systems integration to data platforms and cloud infrastructure, engineered around how your business actually works.
Fractional FP&A and financial advisory that turns numbers into decisions. We build the budgets, forecasts, and cash-flow models, then translate them into board-ready reporting that shows where the business is heading and what to do next.
Digital is simple in principle: increase inbound traffic, then convert it. Doing both well, together, is the hard part. We do not sell "gold packages." We architect a solution around your business, run a proven five-step engagement, and back every step with real numbers from our case studies.
Other firms hand you a "Gold package." We study your business, survey your competition, and architect a solution built around your company, then optimize it until it soars.
See it in the National MVA campaignWe connect the full funnel, from traffic to automation to conversion, so every dollar is accountable to a real outcome rather than a vanity metric.
See the coordinated push at SAP SapphireThe internet is full of agencies making hollow promises. We act only in your best interests, with honest reporting, even when the data says the hard part is still ahead.
See the numbers we report onWe start with how your business actually works, your goals, your economics, and where growth is realistically hiding, down to deduping the data to the real numbers.
Proof We deduped 783 sessions to 680 real visitors to find the true MVA funnelWe map the competitive landscape to find the openings others are missing and the places you can win, then go take that share.
Proof Took 21.3% impression share against AdventHealth and ZocDoc in week twoWe design a strategy built around your company and its market, never a package pulled off a shelf, and aim it where it counts.
Proof Geo-fenced SAP Sapphire to rank #2 in search, behind only SAP.comWe roll up our sleeves and put the plan into motion alongside your people, building the infrastructure to run it at scale.
Proof Stood up six warmed mailboxes and hit a 52% open rate from the first batchWe measure, refine, and compound results over time, because remarkable outcomes are built, not bought.
Proof Drove Denver cost per acquisition down 44% to $17.90 on less spendReal campaigns, real numbers. Explore how we've grown pipeline for clients across our verticals.
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